Ellen founded jacob packaged goods in 1998 after a successful career as a creative leader for some of the foremost companies in the children’s market. In her role as Vice President/Brand Marketing and Creative Direction for The William Carter Company, she headed creative development, brand position and all marketing for this leading children’s clothing and accessories firm. As VP/Creative Director for Golden Books, she set the visual direction for over 1,000 books, including re-branding the books for Disney, Star Wars, RL Stine’s Fear Street series, and Children’s Television Workshop. She was creative director for the inaugural adult list and two of her initial efforts, Steven Covey’s The Seven Highly Effective Habits of Families and Maria Shriver’s What’s Heaven, landed on the New York Times Best Seller list. As Design Director for Scholastic, she created Agenda magazine, distributed to corporate and government opinion leaders. She also launched G*I*R*L magazine, and developed Futures magazine, distributed to every high school senior. Her interactive experience includes being asked to set the creative strategy and branding for the interactive division of The Walt Disney Company. Her fi rst book as an author, You’re the Best Mom Ever, and its sequel, You’re the Best Friend Ever, were published by Andrews McMeel. The Starry, Stripy Blanket, a picture book created by jacob packaged goods, was published by Barnes and Noble. Her awards include a Ford Foundation Grant, honors from The Society of Publication Designers, The Art Director’s Club, Edpress, and Creativity. She also has received a Silver Gavel Award from The American Bar Association and several Parent’s Choice Awards.