Kirk Cheyfitz

Editor & publisher

Kirk is a journalist, writer, media expert and pioneer in non-traditional marketing. In addition to his work with jacob packaged goods, he is the CEO and Chief Editorial Officer of Story Worldwide, a unique brand storytelling company with offices in New York, London, Seattle, South Norwalk and Hong Kong. Kirk was an assistant director for 20th Century Fox in Europe at age 17. He moved to journalism, where he was a Pulitzer Prize finalist at the Detroit Free Press. He has written one children's book, published by Backpack Press, and co-authored another for HarperCollins Chilren's Books. A life-long entrepreneur, Kirk has operated daily newspapers, weekly and monthly magazines and advertising agencies, working for himself and for large media corporations such as Knight Newspapers and McCann WorldGroup, a unit of The Interpublic Group of Companies. Along the way, Kirk also wrote a business book for Simon & Schuster, Thinking Inside the Box, which now appears in five languages, including Chinese, Japanese and Korean. Kirk is married to Ellen, who runs jacob packaged goods and Bookerella, which helps explain why he got the chance to write for children.